Augmented reality games (ARG) are an intelligent marketing method that may provide a lot of fun for audiences, and be far more engaging than a simple trailer, or posters.
Colin Trevorrow’s Jurassic World, launched an ARG through their website, as an intricately detailed site promoting the theme park from the film. Seen on the site is a map of the park, waiting times for exhibits and rides, the current temperature, ticket bookings, an online merchandise store, “live” camera footage of the park, and even park reviews, including some very well thought out negative reviews.
In preparation for the launch of Halo 5: Guardians, 343 Industries formed a trans-media campaign titled; Hunt the Truth. Encouraging fans to attempt to solve for themselves, what happened to Sierra 117, The Master Chief, between the events of Halo 4, and Halo 5: Guardians. Included in Hunt the Truth, is several trailers from multiple points of view telling conflicting stories, a miniseries produced by Ridley Scott, titled Halo: Nightfall, and a Sound Cloud page, HUNTtheTRUTH, telling the story of Benjamin Giraud, a reporter attempting to uncover a conspiracy surrounding the Master Chief.
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